COEX Mall

COEX Mall, beneath COEX Convention Center in Gangnam, is one of Asia’s largest underground shopping complexes. Visitors find a broad mix of international and Korean brands, casual dining, and cultural stops like the photogenic Starfield Library. Families can pair shopping with the COEX Aquarium; pop culture fans often explore nearby K-pop entertainment offices and SMTOWN (when exhibits run). Direct subway access (Samseong or Bongeunsa stations) makes it easy to reach, and the connected COEX grounds include the Bongeunsa Temple and exhibition halls. It’s a convenient, weatherproof option for retail, light culture, and people‑watching in Seoul.